Marketing Officer

• Role Objective: Drive immediate customer action and track campaign performance (ROI) through direct communication channels.

• Primary Metric: Measurable response rates, conversion tracking, and return on investment (ROI).

• Campaign Execution: Plan, build, and launch direct promotional campaigns across digital and offline channels (email, SMS, mail, or phone).
• Audience Segmentation: Analyze customer data and behavior to segment target groups for personalized messaging.
• Copywriting & Content Creation: Craft persuasive messages, calls-to-action (CTAs), and promotional offers (discounts, coupons, vouchers).
• Lead Generation & Outreach: Connect with potential customers via cold calls, field visits, or direct digital engagement to pitch products or services.
• Data Analysis & Reporting: Track response rates, evaluate campaign expenditure against generated leads, and optimize future strategies.
• CRM & Database Management: Maintain clean customer lists and ensure compliance with relevant data protection and privacy regulations.