B2B Content Marketing Specialist

Key Responsibilities:

• Content Strategy & Creation: Research, outline, and write clear, concise, and persuasive B2B marketing content, including whitepapers, case studies, blogs, eBooks, email campaigns, and pitch decks.
• Thought Leadership: Collaborate with subject matter experts (SMEs), leadership teams, and account managers to turn complex business concepts into engaging content pieces.
• SEO & Demand Generation: Write SEO-optimized content that ranks on search engines while driving lead generation and pipeline conversion.
• Sales Enablement: Produce high-impact sales copy, brochures, one-pagers, and presentation decks to support the sales team across various funnel stages.
• Brand Consistency: Ensure all written materials align with brand guidelines, target audience personas, and distinct tone-of-voice requirements for both Mentco and Verity Global Solutions.
• Content Performance Analysis: Partner with marketing analytics to monitor content performance metrics (traffic, engagement, conversion rate) and continuously iterate content strategies.

Requirements & Qualifications:

• Experience: Minimum 4+ years of dedicated B2B content writing experience in SaaS, professional services, consulting, or technology domains.
• B2B Marketing Expertise: Proven understanding of the B2B buyer's journey, sales funnels, demand generation, and inbound marketing.
• Portfolio: A strong portfolio demonstrating a range of content formats (e.g., case studies, whitepapers, long-form articles, ad copy).
• Skills:
  • Exceptional written, proofreading, and verbal communication skills in English.
  • Strong SEO writing capabilities and keyword research experience.
  • Ability to grasp complex corporate, technical, and business services topics quickly and make them into lucid easy language for audience to understand.
• Tools: Familiarity with CMS platforms (e.g., WordPress), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation tools (e.g., HubSpot) is a plus.