Marketing Head

We are looking for an experienced Marketing Head to lead the marketing function for a leading jewellery brand and drive brand visibility, customer acquisition and sales growth through strong BTL & D2D marketing initiatives.

Key Responsibilities:

• Develop and execute overall D2D & BTL marketing strategy aligned with business targets.
• Plan and drive branch-wise weekly/monthly activities across societies, residential areas, offices, markets and high-potential customer pockets.
• Lead door-to-door promotions, pamphlet distribution, jewellery schemes, product & festival campaigns.
• Drive new customer acquisition, existing customer reactivation, referrals and lead generation.
• Plan local area activations, society/community marketing and branch events.
• Identify locations for branding and promotional activities.
• Monitor market trends, customer behaviour and competitor activities.
• Measure campaign performance through target vs. actual customer acquisition and conversions.
• Manage marketing budgets, forecasts and campaign expenditures.
• Build strong relationships with local stakeholders and government personnel.
• Develop strategies for geographical expansion and brand penetration.

What We're Looking For:
✅ Strong experience in BTL / D2D / Local Area Marketing
✅ Experience in Jewellery, Retail or Consumer-facing businesses preferred
✅ Strong understanding of customer acquisition and market activation
✅ Proven experience in leading marketing teams and driving business outcomes