Digital Marketing Executive

1. Patient Feedback & Reviews

• Record patient feedback and testimonials with proper consent.
• Interact with patients and attendants to collect genuine feedback about their hospital experience.
• Coordinate and encourage patients to provide reviews on Google and other relevant platforms.
• Maintain records of patient feedback and online reviews.
• Escalate negative feedback to the concerned department for appropriate action.

2. Video Content & Editing

• Record patient testimonial videos, doctor interviews, hospital activities and awareness programs.
• Edit short-form videos, Reels, Shorts and other promotional content.
• Add captions, hospital branding, subtitles, music and other suitable elements.
• Maintain a regular video content calendar.
• Ensure all patient videos and photographs are used only with appropriate consent.

3. Social Media Management

• Manage the hospital’s digital presence across platforms such as Instagram, Facebook, YouTube, Google Business Profile and LinkedIn.
• Create and publish engaging posts, Reels, Stories and videos.
• Promote doctors, specialties, facilities, health awareness programs, camps and hospital achievements.
• Monitor comments, messages, reviews and audience engagement.
• Respond to social media queries professionally and coordinate with the relevant hospital department when required.

4. Digital Marketing

• Develop campaigns to improve hospital visibility and patient reach.
• Coordinate with internal departments for marketing requirements.
• Track social media performance, reach, engagement, enquiries and conversions.
• Identify trending healthcare content and suitable opportunities for hospital promotion.
• Support paid digital advertising campaigns when required.

5. Hospital Branding

• Maintain consistency in the hospital’s logo, colours, messaging and overall brand identity.
• Create promotional creatives for health camps, offers, awareness programs and hospital events.
• Highlight doctors, departments, infrastructure, technology and patient-care initiatives.

Required Skills

• Good communication and interpersonal skills.
• Basic knowledge of digital marketing and social media platforms.
• Video shooting and editing skills.
• Knowledge of Canva, CapCut, Premiere Pro or similar editing tools.
• Creative content-writing skills.
• Good photography and videography skills.
• Ability to interact confidently with patients and hospital staff.
• Basic knowledge of Google Business Profile and online reputation management.

Preferred Qualification

• Bachelor's degree/diploma in Digital Marketing, Marketing, Mass Communication, Media, Journalism or a related field.
• Previous experience in hospital/healthcare digital marketing will be an advantage.

Key Performance Indicators (KPIs)

• Growth in social media followers and engagement.
• Number and quality of genuine patient reviews.
• Patient testimonial/video content generated.
• Social media reach and impressions.
• Number of digital enquiries/leads.
• Video views and engagement.
• Improvement in hospital’s online visibility and reputation.