Visual Merchandiser

Role Overview 
The Head – Visual Merchandising will lead the overall VM strategy, visual identity, and 
customer experience across the retail network, ensuring a consistent and compelling brand 
presence while supporting rapid expansion. 
Key Responsibilities 
 Develop and lead the overall Visual Merchandising strategy for the brand.  
 Establish VM guidelines, standards, and governance frameworks across the retail 
network.  
 Drive innovation in product presentation, visual storytelling, window displays, and 
customer engagement.  
 Lead VM planning and execution for new store openings and expansion projects.  
 Ensure consistent implementation of VM standards across all stores.  
 Partner with Retail, Marketing, Design, and Projects teams to deliver impactful store 
experiences.  
 Build, mentor, and lead the Visual Merchandising team.  
 Manage vendors, agencies, budgets, and execution partners.  
 Conduct VM audits and drive continuous improvement across the network.  
Desired Candidate Profile 
 8–15 years of experience in Visual Merchandising.  
 Jewellery Retail experience is mandatory.  
 Proven experience leading Visual Merchandising functions for multi-store retail 
networks.  
 Demonstrated experience supporting large-scale retail expansion, including 
multiple store launches and VM implementation across a growing retail 
network, is mandatory.  
 Strong expertise in retail experience design, visual storytelling, and ultra
premium/luxury brand presentation.  
 Proven ability to build scalable VM frameworks, standards, and execution models.  
 Strong leadership, stakeholder management, and project management capabilities.  
 Experience managing VM across a geographically dispersed retail network will be an 
advantage.