B2B Email Marketing Manager

B2B Email Marketing Manager

Key Responsibilities:

• Email Strategy & Campaign Execution: Plan, build, and deploy end-to-end B2B email marketing campaigns, including cold outreach sequences, automated lead-nurturing workflows, newsletter digests, webinar invites, and re-engagement drips.
• Database Segmentation & Hygiene: Segment lists based on target personas, industry verticals (BFSI, Manufacturing, Legal/Title), buyer stages, and engagement history. Maintain domain health, deliverability rates, and opt-out compliance (CAN-SPAM).
• Copywriting & Design Alignment: Write crisp, persuasive email copy tailored to C-level executives, operations leaders, and procurement managers. Partner with graphic designers and content writers for visually engaging email layouts and assets.
• A/B Testing & Optimization: Continuously test subject lines, send times, preview text, CTAs, and messaging formats to maximize open rates, click-through rates (CTR), and reply/conversion rates.
• Analytics & Performance Tracking: Track and report on key campaign KPIs (Deliverability, Open Rate, CTR, Unsubscribe Rate, MQL Conversions). Work with Inside Sales to ensure high-intent email replies are promptly routed and qualified.

Requirements & Qualifications:

• Experience: Minimum 4+ years of hands-on experience managing B2B email marketing campaigns and outbound cold email infrastructure, ideally in BFSI, Manufacturing, or Corporate Services.
• Technical Mastery:
  • Advanced experience with ESPs, CRM systems, and Marketing Automation tools (e.g., HubSpot, Salesforce Pardot, ActiveCampaign, Lemlist, Instantly).
  • Strong knowledge of email deliverability technical setups (SPF, DKIM, DMARC, domain warm-ups, IP reputation management).
• Skills: Strong B2B copywriting capabilities, analytical mindset, and deep understanding of B2B lead generation funnels.