Digital Marketing Manager

Watch Your Health.com India Pvt Ltd — Mumbai

Employment type: full_time

Work mode: hybrid

Salary: INR 30000 - 36000 / month

Apply by: 2026-08-16

Job description

Job Location: Marol Naka, Andheri

Job Timing: 9.30am to 6.30 pm

We are looking for an experienced and detail-oriented WhatsApp Marketing Executive to manage and execute large-scale WhatsApp marketing campaigns. The ideal candidate should have excellent MS Excel skills, strong communication abilities, and hands-on experience with WhatsApp Business/API marketing tools. This role requires someone who is analytical, organized, and capable of handling high-volume customer communication.

Key Responsibilities

  • Plan, execute, and optimize WhatsApp marketing campaigns.
  • Create and schedule WhatsApp broadcasts and automated campaigns.
  • Manage customer databases and ensure data accuracy.
  • Segment customer lists using advanced Excel for targeted campaigns.
  • Track campaign performance and prepare daily/weekly MIS reports.
  • Monitor delivery rates, open rates, click-through rates, and campaign ROI.
  • Coordinate with internal teams for campaign content and execution.
  • Maintain customer communication templates and ensure brand consistency.
  • Handle customer queries received through WhatsApp professionally.
  • Ensure compliance with WhatsApp Business policies and data privacy guidelines.
  • Identify opportunities to improve campaign engagement and conversions.

Required Skills

  • Minimum 5 years of experience in WhatsApp Marketing or Digital Marketing.
  • Strong hands-on experience with WhatsApp Business/API platforms.
  • Excellent knowledge of Advanced MS Excel, including:
  • VLOOKUP/XLOOKUP
  • Pivot Tables
  • Conditional Formatting
  • Data Validation
  • IF, SUMIF, COUNTIF functions
  • Charts & Dashboards
  • Good written and verbal English communication.
  • Strong analytical and reporting skills.
  • Ability to manage multiple campaigns simultaneously.
  • High attention to detail and excellent organizational skills.

Preferred Qualifications

  • Graduate in any discipline.
  • Experience with CRM tools is an added advantage.
  • Knowledge of email marketing or digital marketing channels is a plus.

Desired Candidate Profile

  • Self-motivated and proactive.
  • Strong problem-solving and analytical mindset.
  • Excellent time management and multitasking skills.
  • Ability to work independently with minimal supervision.

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